226 Siena Drive, Long Beach, CA Tel. (562) 522-2017 FAX (562) 434-2452 EMAIL: gus@globalbusinessadvocates.com

Volume 2, Issue 1

January 15, 2009

   The

   Global Business Advocate


A publication of Global Business Advocates (GBA)—A consultancy dedicated to providing professional advocacy services on behalf of its clients. Call us to find out how we can help you be more successful.

BUSINESS DEVELOPMENT/STRATEGIC COMMUNICATIONS/GOVERNING BOARD RELATIONS

GLOBAL BUSINESS ADVOCATES & "EMMY" AWARD WINNING MBI MEDIA, INC. FORGE STRATEGIC ALLIANCE

“I am really looking forward to
working with Global Business
Advocates. It’s a win-win for both
organizations and for our current and future clients.”
Mary McCormick
President & CEO, MBI Media

   INSIDE THIS ISSUE:

Cooperation Agreement between GBA and MBI Media expands the capability and resources of each firm to better serve the needs of their respective public and private clientele. Firms will share their expertise and resources with one another on projects of mutual interest.
Gus T. Hein, President of Southern California based business development and communications firm, Global Business Advocates (GBA) announced this week that GBA has entered into a Mutual Cooperation Agreement with the "Emmy" Award winning strategic communications firm, MBI Media, Inc. The agreement establishes a partnership for collaboration between GBA and MBI Media which will enable both firms to take advantage of the professional expertise and resources of the other in order to meet the needs and challenges of clients. "I am thrilled to be working closely with MBI Media in 2009," stated Mr. Hein. "This agreement
will help both firms produce a worldwide communications presence by offering the kinds of strategies, products, and services that our national and international clients need to be successful. We want to be able to bring a client’s project to life utilizing state of the art media tools...so whether you are on Wall Street or Main Street, the GBA-MBI collaboration can help you communicate your project ideas to employees, customers, to audiences at town hall meetings or in the halls of Congress."
MBI Media is a winner of three prestigious "Emmy" awards and four distinguished "Telly" awards for excellence in television. MBI Media designs, creates, and manages public outreach campaigns, broadcast and print media, and digital solutions for private industry, public agencies, and government entities. MBI’s talented staff is also well known for having one of the nation’s finest animation and videography capabilities as well as web design. Mary McCormick, President & CEO of MBI Media, Inc. added, "I am really looking forward to working with Global Business Advocates. It’s a win-win for both organizations and for our current and future clients."


POSITIONING YOUR COMPANY FOR SUCCESS

By Gus T. Hein, President, GBA
We all know that tough economic times can find even the sturdiest Fortune 500 company in various stages of transition. But these periods of transition can be wonderful opportunities to position your company for future success. The global economy will come back, it always has… the market will eventually adjust and rebalance itself...and you want to be ready succeed when it does. Just because the economy
stagnates doesn’t mean your business should. Use the valuable downtime to streamline your organizational structure, decision-making processes, establish financial viability, and evaluate potential growth areas. Have you updated your business plan? Most businesses fail because they don’t properly plan for the future. A solid business plan can serve as a map to guide your organization down the path to future success... and
remember, success is part psychological. Have the confidence and attitude to make the kinds of bold decisions necessary to succeed even when things aren’t going well. Simply put, play the game like you’re winning even if you are temporarily behind in the score. This kind of audacious thinking can drive your strategic initiatives and provide a competitive advantage that positions your company for success well into the future.